dotted re-brand


 

logo re-designdotted Logos variations-02


mood-board

 

Artboard 1 copy.png

 


font selection

dotted-fonts.png

 

logo variationsdotted Logos variations-01


 

colour pallet

dotted-colours_02


 

business card template

 

front

Artboard 2

back

artboard-3.png


 

iconography

 

art

Artboard 1

connect

Artboard 2 copy

insight

Artboard 3 copy


 

website concept

 

dotted-website_v3.png

 


 

logo boards

 

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characters & mascots

 

primary dotted mascotMascot1

 

mascot shape re-formed for blog post topics

Mascot2Mascot

 


 

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Sailor Jerry – Sponsored Bowling Event for Bartenders

The brief for this project was to create an illustration to be used on all the various digital and print media, to pair in a unique and interesting way, the look and feel of the already established aesthetic of the Sailor Jerry brand.

I chose to recreate the look and feel in a clean and modern vector treatment, as many of the assets were printed on a large scale, incorporating a retrace of an existing Sailor Jerry Pin-Up design and my own assets related to the event in the same treatment.